Promote Your Music the Right Way! The Groover Interview | Dorian Perron talks Music Promotion
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#musicproducer #musicpromotion #musicmarketing
What if there was a smarter, more artist-friendly way to promote your music? In this exclusive podcast episode, we sit down with the founder of Groover — one of today’s most innovative music promotion platforms — to uncover the insider formula behind running successful campaigns, getting your songs heard, and building momentum as an independent artist.
From Groover’s humble beginnings to becoming a top global player in the music promotion industry, this conversation dives deep into what makes a release work. Learn how artists can effectively pitch their music, optimize their reach across platforms, and use data to drive discovery. We also discuss the evolving business of music, social media strategies, and how Groover’s artist-first approach is reshaping the future of music marketing.
If you’re a musician, producer, or label professional looking to grow your audience — this one’s for you.
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Chapters
0:00 Intro
1:51 The Journey of Groover – how did you start?
4:47 Any projects before Groover? (Dorian’s background)
6:34 Should you go to Business School? (Groover co-founder Dorian Perron)
8:30 Doing Business in the Music Industry: Pros & Cons
10:06 Securing Capital (fundraising) for Music Business
12:44 What is Temple by Groover?
14:36 What’s Groover all about: Helping Artists!
18:10 What’s the best way to use promote your music today?
22:13 How should an artist address feedback?
25:04 Groover partnerships: Madverse, Tunecore, Symphonic & more!
26:57 Groover for the Indian market
29:07 SubmitHub vs Groover: what’s the difference?
35:51 AI in music curation: Dorian shares his thoughts
40:25 Analysing music for optimising campaigns!
41:50 How to create an epic music promotion campaign with Groover co-founder Dorian!
44:47 DIfference in consumer behaviour among different markets around the world
46:04 Did you ever think that you ould be global! Reminiscing with Dorian
48:03 How did you come up with the name ‘Groover’?
51:09 Do you have any advice for Indian artists?
53:04 Dorian’s DJ journey!
54:13 Artist Shoutout: Lissner
#musicpromotion #musicmarketing #groover
KEYWORDS
#DJ #beadj #songs #gather #EDM #marshmello #prodj #allenandheath #daw