From Bankrupt to Booking Seinfeld: How I Built My Brand with Scott Edwards
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Before they became famous and way before the spotlight. Scott Edwards was taking all the risk, building a brand by betting on unknown talent. Here’s what he learned about laughing all the way to the bank …
What’s covered in this episode:
– The untold story of how one man built a comedy empire by betting on young and unknown talent like Seinfeld and Carvey
– Why marketing is more than ads—it’s about promising an emotional experience people want to return to
– The business side of stand-up comedy: what entrepreneurs can learn from running a club (and selling laughter)
– A rare behind-the-scenes look at how timing, luck, and preparation collide in both showbiz and startups
– The power of old-school branding and connection in a digital-first world—why talking to people still wins
Scott Edwards has been on the fringe of show business for over 40+ years, working with the Famous…and not so Famous. Since 1980, he has been producing Live Stage Shows, Concerts, & TV with acts like Jay Leno, Bob Saget, Will Shriner, Dana Carvey, Willie Tyler & Lester, and many more! In addition, he has started over 10 companies and as an entrepreneur has owned everything from a small construction company & portable DJ business to a chain of comedy clubs and an insurance agency….oh, and also owned a submarine and a beach shack in Hawaii. Lots of stories and advice. Tune in for a bit of fun!
Learn more about Scott at
00:00 – Fired from Every Job… On Purpose?
02:03 – How Booking Seinfeld Changed Everything
03:10 – The Real Business Behind Comedy Clubs
16:10 – From Bankruptcy to a Comedy Empire
20:19 – How He Sold Laughter (and Built Trust)
23:25 – The #1 Skill That Beats Social Media
29:03 – Betting on Global Talent in 2025
32:16 – The Advice Every Entrepreneur Needs
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For Christian entrepreneurs ready to grow a purpose-driven, profitable business.
Get faith-centred strategies for business growth, client attraction, marketing that converts, and leadership that multiplies impact. Each episode equips you with practical tools to scale with clarity, systems, and conviction.
Watch NEXT: He Left Wall Street To Build A Startup
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