387. AI Won’t Replace Agents-But Agents Who Use AI Will: Part 2 with Coach Carroll Part 2 DJ Carroll
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Explicit Content: This episode contains adult language.
AI won’t replace agents—but the ones who master AI and branding will take the market. In Part 2 with Coach DJ Carroll, we break down why impressions drive revenue, how cookie-cutter marketing burns cash, and the formula to blend paid ads with authentic local branding. From running million-impression campaigns to turning every claim into a retention play, this episode gives you the exact strategies to future-proof your agency and crush the competition.
[00:00] Why “views” don’t pay bills
Followers and likes don’t equal intent. DJ explains why some viral agents still can’t sell.
[01:30] Branding vs direct ads
The debate: should you invest in impressions or chase quotes? Here’s why brand awareness always wins.
[03:00] State Farm’s head of marketing spills the truth
“People don’t care about insurance.” So what should agents do instead?
[05:00] Paid ads that actually work
Forget fancy targeting—how $400/month can blanket your whole town with ads.
[08:00] Going viral ≠ profitable
The Nick Saka story: viral reach vs local business ROI.
[09:30] Simple local content that converts
Football games, BBQs, scholarships—why the boring stuff actually gets remembered.
[11:00] The 643 views perspective shift
Why a “small” video reach could be the most profitable audience you’ll ever have.
[13:00] The six-pack of advertising numbers
CPM, impressions, CTR, and why agents fail when they don’t track the basics.
[17:00] Formula for social media that sticks
Hook, meat, and CTA—the three-part framework to stop the scroll.
[20:00] Service beats sales
Why handling claims the right way keeps customers for life.
[25:00] Retention math: the hidden growth engine
What 0% churn can do to your business compared to backfilling every year.
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